MEN DON'T NEED A HERO, THEY NEED THE TRUTH.

I picked up weights and put on boxing gloves at around 18. Like any young guy I wanted to be able to defend myself and look and feel relatively good about myself. You would think it would be a pretty simple process. And it is. But living in the information age with an abundance of information its hard to decide on what to do. It's even harder to get the truth.

I had established a pretty solid foundation and like most young guys I figured I needed 'protein' (which is easier and cheaper to find in your food). I remember walking into a shiny GNC store. Walking up to the counter where a juiced up young guy in a shirt about two sizes two small was standing - I asked him what I needed. The strange thing was I didn't tell him my goals. And what I 'needed' happened to be right next to the counter.

This wasn't the first time I'd buy something I didn't need. It was also not the first thing I would purchase what I thought would solve all my problems. It's hard to find out what you actually need when A: most people no nothing about their health and fitness and B: the ones that do are generally just trying to make a sale.

I also started to ask myself questions like why was the most expensive thing in my apartment the tub of protein sitting on the fridge that was lacking actually food? And if I was so serious about my fitness goals. Why was I spending the rest of my money on booze and other stupid shit? 

As I have moved through my career and life - and hopefully gained some wisdom. I started to have answers to these questions. I mean I can't have been the only young man seeking answers but being told ten different things. I also can't have been the only person saying I want to achieve all these things - but self sabotaging myself with lack of will power and discipline.

I thought about my hero's and role models growing up. Business owners who taught me about life - over a big night out, spending hundreds of dollars on drinks and cheating on their partners. Athletes and people in the fitness industry who I looked up to - then as I started to associate with them would ask me if I could score drugs. Mentors who talked about confidence and integrity but would lie cheat and steal to get ahead. 

There were my role models. These are what I had to frame my life around. I mean don't get me wrong. I had already picked up some negative behavior traits from growing up in lower class Melbourne Australia. So how did I go on to impact hundreds of lives all over the world in a positive way.

And to tell you the truth. I am not a saint. A quick google search will tell you that.
But I am also only human. A man from a very rough past. Doing his best to make sense of life, business, fitness and everything else in between. And one thing I have discovered from my most recent mentor. Speaking your truth, having courage and knowing your message is the way to move forward in life.

Which is why I am writing this blog post. Which is why I have done most of what I do over the last ten years or so. Trying to figure people out. Trying to help them achieve their own goals. Particularly with fitness. And like the young men I mentioned earlier. There are many many guys seeking out the truth. In a sea of expensive and unnecessary products. Surrounded by people who may be good at what they do - but should not be called role models or hero's.

I come from humble beginnings. So if I can do this. Almost any man can. The answers you seek are found in the truth. They are found in books. They are found in people who do not wear a mask. They are found in listening to your intuition and knowing what is right for you and what you want to do.

The things we seek as men don't come with a flashy label. They shouldn't come with a discount code. And you shouldn't be afraid to speak openly about them.
This is what I do for men. I am the role model they never had. The leader that many men seek. I am not perfect. Nor do I claim to be. 

But I know how to get men to correct the errors in their life across the board. 
The body, the stable relationship, the courage to follow your goals and dreams.
It can all be yours. But it will not found in a google search. And it will not be easy.

Irrelevant of whether you seek out my guidance. A few words of warning. Don't let someone sell you the dream as easy. The result doesn't come in 30 or 60 serving container and if you find yourself taking advice from someone who's words, actions and intentions don't line up. Probably move on.

Don't take advice from someone who hasn't done what you want to do and most importantly invest in yourself. Bet on yourself. You never lose when you bet on yourself.